by Fred Schrock

Archive for November, 2014

A Heritage Guide to Albany: First Look

Back in March I had the opportunity to work with Albany Mayor Kathy Sheehan’s Heritage Tourism Committee, where I drafted the first-ever guide solely dedicated to heritage sites in the city.  Two weeks ago, the first edition was released. I may be biased, but their results look quite impressive.

Cover of the 2014 guide

I created the original layout, wrote almost all of the text, and introduced a number of other additions (QR codes, site hours in grid form, et cetera). After April, the Committee made their necessary revisions and brought in graphic artists to bring the project to life. You can download the entire booklet as a PDF here.

Two listings inside

It was a challenge to organize 400 years of history succinctly, let alone provide directions to all the disparate sites. One of my suggestions was to map out not only the sites a tourist would visit but the great architecture they would see along the way. The back of the guide provides a way to find the city’s many buildings and sites on the National Register of Historic Places:

I even tried my hand at defining themes for the featured sites; an extra layer of info for visitors who are tight on time and have particular interests in mind. I hope Albany revisits and revises these themes as develops its heritage tourism strategy in future editions. Special thanks goes to all the people I worked with listed below.

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